More than 3,700 people from 90 countries experienced the in-person benefits of being part of the Virtuoso network at a record-breaking Travel Mart August 14-19. The event was historic in several ways:
• Highest attendee total ever, breaking last year’s record of 3,368
• For the first time, the number of member advisors attending was greater than the number of supplier representatives
• The introduction of an additional third track of appointments, which resulted in 265,000 four-minute networking meetings
• New longer 10-minute sales meetings, which attendees arranged themselves through the debut of the Travel Mart Exchange online system. Attendees booked 5,445 sales meetings through it.
Sheila Gallant-Halloran was a first-time attendee at this year’s Travel Mart. Sheila, a travel advisor with Vision 2000, recently shared her Travel Mart experience on her blog.
For a “newbie”, Sheila quickly understood Virtuoso’s primary tenet about the importance of personal relationships and what they can do for both travel advisors and their clients. To further understand Virtuoso from an advisor’s point of view, read Sheila’s post.
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