According to Marketing Profs, 2 million blog posts are published every single day, which are seen by a handful of readers until they get discarded into the blog post graveyard till eternity.
This is a colossal waste…..
If you are not pulling in readers to your old blog posts, you are doing a huge disservice to your ROI.
After all, spending hundreds of dollars and pouring tons of hours creating a new post and then allowing it to die seems irrational.
Irrespective of the niche you’re operating, you may face some serious problems even if you blog consistently.
Here are some questions to ponder on:
How can you ensure a constant flow of engaging new content to keep your followers engaged and reach out to prospects? How do you enhance your SEO so that your website gets the attention and traffic it deserves?
The answer is simple, and that’s to recycle old blog posts.
Most bloggers make the grave mistake of finding new topics an...